1 Who we are
We are swiss smile Schweiz AG, located at Bahnhofstrasse 110, 8001 Zurich, Switzerland, registered in the Commercial Register of the Canton of Zurich under the number CHE-112.965.784, and Bellevue Zahnärzte AG, located at Theaterstrasse 14, 8001 Zurich, Switzerland, registered in the Commercial Register of the Canton of Zurich under the number CHE-449.666. 975, and Zahnmedizinisches Zentrum Zürich Nord AG, with its registered office at Herzogenmühlestrasse 14, 8051 Zurich, Switzerland, registered in the Commercial Register of the Canton of Zurich under the number CHE-108.440. 461; and Prophylaxe Zentrum Zürich AG, with its registered office at Herzogenmühlestrasse 14, 8051 Zurich, Switzerland, registered in the Commercial Register of the Canton of Zurich under the number CHE-108.281.949; and ZahnCity AG, with its registered office at Freischützgasse 1, 8004 Zurich, registered in the Commercial Register of the Canton of Zurich under the number CHE-155.220. 847; and Praxis am Pilatusplatz AG, with its registered office at Pilatusstrasse 39, 6003 Lucerne, Switzerland, registered in the Commercial Register of the Canton of Lucerne under the number CHE-113.680.373, and Zahnarztpraxis Dr. Beat R. Widmer AG, located at Tramstrasse 11, 5034 Suhr, Switzerland, registered in the Commercial Register of the Canton of Aargau under the number CHE-379.342.614, and Klinik am Dorfplatz AG, located at Engelgasse 2474, 9053 Teufen, Switzerland, registered in the Commercial Register of the Canton of Appenzell Ausserrhoden under the number CHE-108. 319.730, and Praxisgemeinschaft Wolfbach AG, with its registered office at Wolfbachstrasse 1, 8032 Zurich, Switzerland, registered in the Commercial Register of the Canton of Zurich under the number CHE-460.997.038, and Perfect Smile Ragaz AG, with its registered office at Hans-Albrecht-Strasse, 7310 Bad Ragaz, Switzerland, registered in the Commercial Register of the Canton of St. Gallen under the number CHE-112.736.841 ("swiss smile", "we", "us").
In the course of visiting our website www.swiss-smile.com (the "Website"), personal data is collected, recorded, disclosed, or otherwise processed. Pursuant to applicable data protection laws, we are to be designated as the data controller with respect to the personal data we process.
2 We recognize that the protection of your privacy is important
The protection of your privacy and personal data in accordance with applicable data protection legislation and in particular the Federal Data Protection Act ("DPA") and the General Data Protection Regulation ("GDPR") is important to us.
Note: The foregoing does not constitute "consent" to the processing of your personal data. Unless expressly stated otherwise, we will not rely on the legal ground of consent to process your personal data.
3 From whom do we collect personal data?
Within the scope of our services, we may collect personal data concerning visitors to the website as well as concerning persons who make an appointment with the help of our website itself. The same applies in the case of registration for an appointment by third parties.
4 How do we collect your personal data?
We may collect information about you in various ways when you visit our website:
- automatically as soon as you visit our website, for example, when data is automatically collected by our IT systems when you visit the website;
- directly from you when you visit our website, which may include information you provide to us using contact forms available on the website;
- in other ways, for example by means of cookies.
5 What personal data do we collect and for what purposes do we use it?
|Your contact details (name, address, phone number, email address or other contact details)||Booking appointments, appointment reminders, registration, issuing invoices.|
|Your IP address and browsing behavior||Improvement and optimization of our website.|
|Technical data (e.g. Internet browser, operating system or time of page view), which relate to you||Ensuring error-free provision of our website and analysis purposes.|
We process the data marked with an asterisk in order to provide a service to our customers. For the other processing, we rely on the protection of our legitimate interests.
6 To whom do we disclose your personal data?
For the purposes listed above, we may disclose your personal data to service providers with whom we work (e.g. IT service providers or marketing agencies). Your personal data may also be disclosed to other group companies and owners for analysis purposes.
To ensure the protection of your personal data, we will, where necessary, ensure that appropriate contractual safeguards exist when we disclose your personal data to a third party. For example, we will enter into data processing agreements with relevant third parties (to agree on restrictions on the use of your personal data and obligations regarding the protection and security of your personal data).
The third parties to whom we disclose your personal data as described above are generally located in Switzerland or in countries within the European Economic Area ("EEA"). Exceptionally, they may also be located in countries outside the EEA and Switzerland where a lower level of data protection than in the EEA and Switzerland prevails. In such cases, in accordance with applicable data protection legislation, ensure that adequate measures are taken to ensure adequate protection of your personal data. In particular, we will enter into standard data protection clauses with the relevant third parties, which are established, respectively recognized, by the European Commission and the Swiss Federal Data Protection and Information Commissioner ("FDPIC").
Your personal data and/or personal profile will not be rented or sold to third parties.
7 How long do we store your personal data?
Your personal data will not be stored for longer than is necessary for the purposes for which it is processed (we refer to the purposes listed above under Title 5). We will only store your personal data longer if we are legally obliged to do so, or if it is necessary to defend our interests in the context of a legal dispute (judicial or extrajudicial).
8 How do we protect your personal data?
In view of the risks we have identified, we will take appropriate administrative, technical and organizational measures to ensure sufficient security of your personal data. We protect personal data that is transmitted, stored or otherwise processed against destruction, loss and alteration, as well as against unauthorized disclosure and access. In particular, we have converted the website to the HTTPS (Hypertext Transfer Protocol Secure) protocol.
We point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.
In addition, we take care to ensure that the personal data we process is correct and up to date. For this reason, we ask that you inform us of any changes to your personal data (such as regarding your contact details) so that we can send you appointment reminders and invoices, for example.
9 What rights do you have and how can you exercise them?
You have the right to:
- Information and disclosure about your personal data;
- Correction of your personal data;
- Deletion of your personal data ("right to be forgotten");
- Restriction of the processing of your personal data;
- Objection to the processing of your personal data;
- Data portability, which means receiving your personal data in a structured, common and machine-readable format, and transferring this data to another company.
To learn more about these rights and their conditions of applicability, in particular regarding the right to object, please read the Annex.
Finally, you have the right to lodge a complaint with the competent supervisory authority (in Switzerland, the FDPIC) in connection with the processing of your personal data undertaken by us.
Cookies are small files that your browser stores on your computer or mobile device. We use the following cookies on our website:
|Name of the cookies||Type of cookies||Purposes of the cookies|
|CSRF security cookie ZaWin cookie||Necessary/technical cookies||These cookies are indispensable for the functioning of our website and allow you to use certain parts of it. For example, they allow you to navigate between different parts of the website, fill out forms, use the online appointment booking, etc. If you refuse these cookies, certain parts of the website will not work or will not work optimally.|
|Google AnalyticsGoogle DoubleClick||Analytical Cookies||These cookies allow us to recognize visitors to our website, determine the number of visitors, and analyze the way they navigate. This allows us to improve user navigation and ensure that visitors find what they need faster and easier.|
|Google Experiments / AB-TestingHotjar AnalyticsClickDimenions CRM Analytics||Performance Cookies||These cookies collect information about visitor usage of our website. They help us understand how visitors interact with our website, why certain error messages appear, and they allow us to try out new features. We use this information to improve the user experience of our website.|
|Languages Cookie Consent||Functionality-related cookies||These cookies make our website work better, make your visit to our website more enjoyable, and ensure that you have a personalized browsing experience. For example, these cookies can remember your language preference.|
|Facebook Pixel Google Analytics Audiences / AdWords Remarketing||Targeting / Tracking / Advertising Cookies||Our website uses targeting cookies to track visitor statistics and send you personalized messages, advertisements and promotions.|
11 How can you manage / delete these cookies?
All popular browsers offer the possibility to manage the cookies that have been installed on your computer or mobile device.
If you do not wish the website to install cookies on your computer / mobile device, you can easily restrict or prevent the installation by adjusting the settings on your browser or mobile device. In addition, you can choose the settings on your mobile device or browser so that you receive a notification each time a cookie is installed on your computer or mobile device. This allows you to decide whether or not to accept these cookies.
Please note that certain parts of our website may not function properly and you may not enjoy an optimal user experience if you reject certain of the cookies we use.
Right to information and right of access to your personal data
You can request more information about our data processing and the personal data we hold about you at any time.
Right to rectification of inaccurate data and completion of incomplete data
If your personal data is inaccurate or incomplete, you have the right to request that it be corrected or completed without delay.
Right to erasure of your personal data ('right to be forgotten')
You may request us to delete your personal data (in part):
- if it is no longer necessary for the purposes for which it was collected or otherwise processed;
- if the processing was based on your consent and you have revoked it;
- if you have other legitimate grounds to object to the processing of your personal data;
- if we process your personal data unlawfully; or
- if the erasure of your personal data is necessary to comply with one of our legal obligations.
Please note that we may object to erasure in some cases, namely: (i) to exercise the right to freedom of expression and information; (ii) to comply with a legal obligation; or (iii) to assert, exercise or defend legal claims.
Right to restrict processing
You may request us to (temporarily) restrict the processing of your personal data:
- if you dispute the accuracy of your personal data, for a period of time that allows us to verify the accuracy of such data;
- if the processing is unlawful and you object to the erasure of your personal data and request instead the restriction of the use of such data;
- if we no longer need the personal data for the purposes of the processing, but you need this data for the assertion, exercise or defense of legal claims; or
- if you have lodged an objection to the processing, as long as it has not yet been determined whether or not our legitimate grounds outweigh yours.
Right to object (free of charge)
You may, under certain conditions, object to the processing of your personal data if such processing is based on our "legitimate interest". If your objection is legitimate, we will no longer process your personal data unless we have overriding legitimate interests in processing the data or the processing is necessary.
If we process your personal data for direct marketing purposes, you may object to the data processing or withdraw your consent at any time. You also have the right not to be subject to profiling for direct marketing purposes.
Right to data portability
In some cases, you have the right to receive all your personal data in a structured, commonly used and machine-readable format and to transfer this data to another controller. You have this right if:
- the processing is based on consent or on the performance of a contract; and
- the processing is carried out with the help of automated procedures.